I had a solid ₦5K offer. Simple. Clean. Sales were coming in like clockwork — daily. From cold traffic. Even while I slept. Then I did what the "experts" said. I decided to increase the price to ₦25K and switched to a free video case study funnel.
That’s when everything broke.
I started spending money on ads and building up leads. But no one was watching the video.
I followed up for days, even weeks. Crickets. I had to start offering discounts to the few serious ones just to recover what I had already burned.
That month? I made only ₦67,500 after spending ₦50K on ads. Barely broke even. And that’s not counting software costs, my time, or energy. The next month was worse.
I tried another webinar. Another flop. I made just ₦45K and couldn’t even cover my tech expenses.
Here’s the truth I realized:
When I ran my SLO funnel, I built a list of actual buyers. People with money. People who didn’t need to be chased. I didn’t have to prove anything to them — they had already paid. Many of them upgraded. Bought more. Became coaching clients.
And all of this? Happened on autopilot.